Organizational Strategy for Solopreneurs

This month inside the Cafinnate Academy, we have guest expert and business coach Diane Lindemann teaching us how to move from COE (Chief of Everything) to CEO of our businesses. Even if we’re the only person IN the business.

Diane teaches us about the different roles we should be adopting to ensure that we’re touching all the bases that need to be touched inside our business. As a solopreneur you’re probably already familiar with the overwhelm that comes with having to be responsible for every task associated with running and growing a business.

Multi-Tasking isn’t where it’s at

Multi-tasking is therefore a common challenge for most solopreneurs and is often lauded as a badge of honour for the busy business owner. But neuroscientists have reported that productivity is reduced by as much as 40% when we multitask and that our brains work most effeciently when they can focus on single tasks for longer periods.

So if you’ve fallen into the trap of multitasking, thinking that you’re getting more done in less time, which you hope leads to more time doing other things like enjoying life, then you’re gonna wanna keep reading….

According to the people over at, in order to effectively deliver on each of these different roles, we first have to have a an Organizational Strategy in place. Without this, we won’t know how, where or on what we should be investing our time and energy while wearing each of the component hats.

It all comes down to understanding our own business.

Too often, as solopremeurs, we’re too busy trying to juggle all the moving parts, that our habitual actions become reactive as we try to put out one fire after the other.

By having a proper Organizational Strategy in place, we’ll be better armed to effectively execute each role we’re required to fulfill if we want to grow a thriving business.

What do you want?

They suggest that the first step is to get in touch with your primary desire – but not in business – IN LIFE! This is to ensure that the business molds itself around your life, rather than your life molding to fit the business.

Clarify Your Purpose

What’s the purpose of your business? Do you have a clear picture of what your business looks like in the future, and how it functions, and how it serves you and your clients or customers?


Map it Out

The third step is to map out all the positions or roles needed to accomplish the necessary activities of the business in relation to the purpose you’ve set for it. Treat your solo business as if it’s a massive corporation and design the layout of the various departments that would ensure it’s effectiveness. Be sure to consider the departments or roles that are responsible for working IN the business (day to day operations), as well as those that work ON the business (future growth & expansion).

As a creative this is your opportunity to get out your colouring pens and create the visual representation of your business as an organisational chart.

Tips: Every position on the chart should report to only one manager. Decide what positions or roles are required based on the business needs that will accomplish your purpose and personal desire, rather than what you like or are good at. Instead of using title, designation positions in terms of the results they will obtain.

This exercise will bring with it much clarity about what is currently happening in your business (or not) and what is required for your business to thrive. Simply having the awareness of the different roles you’re required to fulfill in your solo business also brings with it much needed confidence in your ability to execute them.


Specify Role Responsibilities

Again, even if it’s only you running the show, it’s important that you specify exactly what each role is required to do to ensure all activities within the business are covered and cohesive. Diane’s masterclass goes into detail about the responsibilities of the basic roles every solopreneur should be fulfilling on a daily/weekly basis.

Not only will this process help you standardise your processes and procedures for each hat that you have to wear, but when you’re in the position to begin outsourcing, you’ll already have the responsibilities, expectations and required systems mapped out for your new hire or contractor.

Document the ‘How to’ for each role

Create operations manuals for each of the positions in your business. Keep these up to date in a live document like Trello. If anything changes in the process update the document straight away to keep on track. Not only will this document be useful for if and when you begin to outsource some of your roles, but they serve as excellent reminders for you, if some of the roles only require monthly or quarterly attention and you need help remembering what to do and how to do it.

Once you’ve completed each of these steps you’ll have created your very own Organizational Strategy. Eventually, depending on the vision you have for your business, you should be able to spend more time and energy on the things you love about your business and dreaming the big the dreams for your life and the lives of the people you serve.

Register here

An online sisterhood of personal and professional confidence for solopreneurs, startups & creatives.
Helping female freelancers and entrepreneurs prioritise their personal mastery, business competence and creative freedom so they can confidently do life and business on their own terms without the loneliness and self-doubt.

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