The Cafinnate Roadmap


Welcome to The Cafinnate Roadmap

The 12 Step Personal Brand Road Roadmap that leads to your Bottomless Cup of Confidence

This roadmap will take you on a 12 step adventure that will help you discover the real, underlying story of YOU and how to communicate that story in a way that helps you attract the people you’re truly meant to connect with, in a way that best serves them and the world while keeping your cup overflowing with clarity, creativity and confidence.

Now more than ever, the seemingly small ripples of positive change we make for ourselves, physically, mentally, emotionally, spiritually & commercially can have massive impact across the globe.

And it all starts with… YOU!

Why is Personal Branding so important?

I’m glad you asked.

Many people make the mistake of thinking that a Personal Brand is about the number of followers you have on your Instagram profile. While that is a TINY part of it, by no means is that a true reflection of what a well thought out, enduring Personal Brand is.

Your Personal Brand is the essence, the life source and the MEANING behind the business, and this meaning is ultimately your brand’s most precious and irreplaceable asset.

Your products and services can be copied from their features to their benefits, but the uniqueness of the meaning behind them are as individual as your thumbprint.

Your personal brand connects to your audience’s intuition, emotions and values so they feel compelled to explore your products and services rather than having to be sold to. Their connection with YOU builds their loyalty to your brand.

When you consciously develop your Personal Brand you become memorable and unique in the hearts and minds of the people you’re meant to serve.


Like any intrepid explorer you need two things:

A map and a strong cup of coffee.

We’re giving you both!

The process of developing your Personal Brand is like the journey of getting that delicious, soothing cup of coffee in your hands, ready to be savoured and stimulating your body & mind.

Are you ready to start the adventure?

How to use this roadmap:


  • You don’t have to do this recipe all in one go.
  • You also don’t need to do it in the order it’s laid out, although it will help you if you do.
  • You can come back to the recipe to tap into the specific content anywhere in the recipe, as it pertains to your current need in your journey.
  • As you complete each step you can check it off by clicking the tick on the left hand side of that section.
  • You might already be some ways down your personal development or your business development journey, but this recipe might still spark new ideas, new perspectives and can be used for new projects.

  • Use this recipe to know where you’re headed in life and business
  • Use it to home in on specific aspects of your personal practices, creative explorations or business offerings
  • Use this recipe to stay inspired and see how far you’ve progressed.
  • Use the recipe to get others on board, whether it’s getting your family to join you in the habit of meditation or journalling, or whether it’s getting your team mates to join you in setting your businesses vision and establishing your systems and processes.


Let’s get Cafinnated!! Start Now!

2. Blending Beans


“There is no more profitable investment than investing in yourself. It is the best investment you can make;”
~ Roy T Bennett

View More

3. Raw Green Beans

“Until you value yourself, you won’t value your time. Until you value your time, you will not do anything with it.”

~ M. Scott Peck

View More

4. Roasting Beans

“The world hates change, yet it is the only thing that has brought progress.” ~ Charles Kettering

View More

5. Get Grinding

“When you are telling your story, hold your own ink pen. Don’t let anybody else tell your story.” ~Tracy Martin

View More

6. Your Coffee Addicts

“If you can learn to understand people how they think, what they feel, what inspires them, how they’re likely to act and react in a…

View More

9. Recipes

“If you can’t describe what you are doing as a process, you don’t know what you’re doing.” ~ W. Edwards Deming

View More

10. Today’s Specials

“If people like you they will listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar     Is…

View More

11. Brewing

“What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from telling to selling to building…

View More

12. Refilling Your Cup

“If you want something new, you have to stop doing something old.” ~ Peter F. Drucker   Doing old things in new ways

View More