10. Today’s Specials


Self Promotion

Keep Your Place 🔻

“If people like you they will listen to you, but if they trust you, they’ll do business with you.”

– Zig Ziglar



Is there scope for Customer Generated Content to make emotional connections?

What Customer Specific Emotions can you highlight? (Go back to the Coffee Addicts Section and look at he BEFORE & AFTER states you highlighted)


Give coffee, offer cake = give value, make and offer.

“Here’s your free weekly astrology reading. If you want a personalized reading just for you, click here.”⁠

It’s a give AND an offer. ⁠